The program is designed to develop the skills of professionals facing the new demands of the market, characterized by the appearance of new models of behaviour by the client and by the current economic climate. This context is manifest to the importance that an accurate definition and valuation of the hotel industry has today.

It is fundamental to understand the dynamics of the financial, operative and structural processes that occur in the investment and planning stage of a hotel establishment. That way, it's possible to guarantee successful management and thus competitiveness in the market.

Strategic knowledge of the value of hotel investments leads to successful decision-making and minimizes the risk of investment, contributing to the profits/benefits of all the agents/actors involved in the project.